Purple Cowboy wines are a tribute to winemaking, rodeo-riding cowboys.Taste the legendary red wines of Paso Robles, California’s Cowboy Wine Country. Whether it be the Tenacious Red or the Trail Boss Cabernet, these wines are gritty enough for the toughest cowboy and are the official wines of the Professional Rodeo Cowboys Association. Purple Cowboy’s Tough Enough to Wear Pink campaign has raised over $28 million since its inception for research for a cure for breast cancer.